Fife
digital Marketing Course

We’re so excited to be holding our next 12 week digital marketing course in Fife – our hometown! We’re inviting local Fife businesses to join us as we share everything there is to know about digital marketing.

With our training, you’ll go from scunnered and clueless to confident and empowered when it comes to your digital marketing.

Scunnered Digital Map

OUR FIFE MARKETING COURSE STARTS IN...

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Scunnered Digital Map

FIFE
digital Marketing Course

We’re so excited to be holding our next 12 week digital marketing course in Fife – our hometown! We’re inviting local Fife businesses to join us as we share everything there is to know about digital marketing.

With our training, you’ll go from scunnered and clueless to confident and empowered when it comes to your digital marketing.

OUR FIFE MARKETING COURSE STARTS IN...

Day(s)

:

Hour(s)

:

Minute(s)

:

Second(s)

Scunnered Digital Digital Marketing Courses

Why are our courses location specific?

We believe in local training for local businesses

We’re on a mission to upskill Scottish businesses, one town, village or island at a time! That’s why we focus on one location for each training group.

All of the businesses in your training group will be local to you – you might know some faces, they may even be your friends or neighbouring businesses – we’ll work together to collectively upskill so everyone in your area benefits. We believe in community over competition!

It also means we get to have an in-person meet-up to end our course. This gives us the chance to network, have a couple of beers and celebrate your progress after 12 weeks of training.

Why are our courses location specific?

We believe in local training for local businesses

We’re on a mission to upskill Scottish businesses, one town, village or island at a time! That’s why we focus on one location for each training group.

All of the businesses in your training group will be local to you – you might know some faces, they may even be your friends or neighbouring businesses – we’ll work together to collectively upskill so everyone in your area benefits. We believe in community over competition!

It also means we get to have an in-person meet-up to end our course. This gives us the chance to network, have a couple of beers and celebrate your progress after 12 weeks of training.

Scunnered Digital Digital Marketing Courses

Course schedule

Our Fife course starts on the 2nd of August 2023 and runs for 12 weeks.

The live training calls are on Wednesdays (6.30pm-8.30pm). If you have any questions or need additional support following your training call, we’ll also be running an optional drop in call each following Tuesday (6.30pm). Remember, if you can’t make a live session, each one is recorded so you have time to catch up before our drop in call.

Class size is extremely limited allowing us to give you the attention you deserve so sign up below to make sure you don’t miss out!

Your journey through this course

"Totally Scunnered"

You know you should be marketing your business but you're completely overwhelmed with all of the advice out there. Your sales are down or stagnant, your competitors are taking over and you're struggling to engage your customers. You're bloody scunnered.

This is where you're at right now

"The Penny's Dropping"

You're grasping all areas of digital marketing and understanding not just WHY you need to do them but HOW. You know what you want to achieve as a business and have a clear understanding of your next steps.

This is you during the course

"Yaldi! I've Nailed It!"

You feel completely in control of your marketing. You've got tried and tested strategies under your belt with the knowledge and tools to put them in place. You're seeing results and for the first time you know what's working and why!

This is you after the course.

"Totally Scunnered"

This is you right now:
You know you should be marketing your business but you’re completely overwhelmed with all of the advice out there. Your sales are down or stagnant, your competitors are taking over and you’re struggling to engage your customers. You’re bloody scunnered.

"The penny's dropping"

This is you during the course:
You’re grasping all areas of digital marketing and understanding not just WHY you need to do them but HOW. You know what you want to achieve as a business and have a clear understanding of your next steps.

"Yaldi, I'm nailing it!"

This is you after the course:
You feel completely in control of your marketing. You’ve got tried and tested strategies under your belt with the knowledge and tools to put them in place.  You’re seeing results and for the first time you know what’s working and why!

You’re going to learn…

Week 1 & 2: Business Strategy & Measurement

Before we do anything in marketing, we need to create a plan of action. Where are we now, where do we want to be and how do we get there? Together, we’ll make a marketing strategy and we’ll get Google Analytics into shape so we can monitor success and understand what’s working well for your business.

Week 3: Branding & Tone of Voice

Does your branding feel all over the place? Got a logo but not thought any further than that? We’re going to show you why branding is so important and how to apply it to your business. We’ll also cover tone of voice so your business feels cohesive, no matter who is posting on social media or sending out emails!

Week 4: Audience & Competitors

Who are your competitors online? What are they doing well/poorly? Here’s how to audit them to find opportunities. We’ll also cover how to identify your digital audience (aka future customers) and how to resonate with them.

Week 5 & 6: Social Media & Creative Design

This module covers the four Ws of social media: What to post, When to post, Where to post and Why you’re posting in the first place. Together, we’ll create a social media strategy for your business and then we’re going to show you the stupidly easy way to design stunning images and videos for your Facebook, Instagram or wherever you’re posting. 

Week 7: Websites and Selling Online

If you have a website, is it working for you? Are customers easily navigating through it and taking the action you want them to? If not, there’s work to be done! We’re going to look at website design, customer journeys and user experience to help you understand why your website isn’t bringing in the results you expected it to and how to fix it.

Week 8 & 9: SEO (all things Google) & Local Marketing

Is your website no where to be seen in Google? Do you only pop up when people search your business name but NOT your services? Let’s talk all things Google and search engine optimisation. We’re also going to delve into local marketing, including how to appear for ‘[your service] near me’ searches.

Week 10: Email Marketing

Whether you’ve got email marketing set up or you’ve never even thought about it, by the end of this week you’ll be building your mailing list and understand the importance of speaking to your customers via email.

Week 11: Advertising

When you’re not meeting your marketing goals, the first thing people try to do is to throw money at the problem via Facebook ads. Guilty? Let’s go back to basics and understand the different types of advertising available to our businesses and why some will suit you better than others.

Week 12: Tools of the Trade

For our in-person meet up, we’re going to be networking over a beer or two as we discuss marketing tools that will make your life easier. These are the sneaky tools and software we’ve personally used over the years and some newly discovered ones (did someone say AI?). 

“I recently had the pleasure of being taught by Colleen. This was an intensive 8 week course covering a wide range of topics within Digital Marketing. The course was structured in an easy to follow, friendly and informative manner and enabled all students to participate to a high level. It has piqued my interest in a number of areas and I plan to continue learning and develop my digital knowledge further. If you’re looking for an excellent trainer then you need look no further. She does exactly as it “says on the tin” no nonsense training that even yer Granny can understand!”

MEET YOUR TRAINERS

COLLEEN REID

With over 10 years of digital marketing experience (8 of those years working with big brands like Glenfiddich, Hendrick’s Gin, the BBC, Radisson and Stena Line), Colleen looks after all things websites, SEO, content, analytics and strategy. Colleen has trained digital marketing to individuals aged 18-70 on behalf of various clients, charities and organisations, including the Princes Trust and Liverpool City Council.

“I left the world of global digital marketing to work with local businesses because I’d much rather help small independents  make money vs soulless, multi-billion pound corporations!”

ALANA REID

With 6 years of digital marketing experience (4 of those years with big brands like Old El Paso, Häagen-Dazs, Betty Crocker and Tesco Bank) Alana heads up social media, branding and content. She’ll show you how to make your brand really work hard for you on social media. Alana has also trained digital marketing on behalf of the Department of Education and the Princes Trust. She has a keen interest in making course material accessible to all learners, particularly those with dyslexia.

“For me, working with small businesses and teaching them how to create an online presence that catches their customers’ eye is what gets me out of bed in the morning!”

Colleen: “She’s lying, she’s always late.”

(Before you ask, yes we’re sisters!)

MEET YOUR TRAINERS

Colleen Reid and Alana Reid - Scunnered Digital

COLLEEN REID

With over 10 years of digital marketing experience (8 of those years working with big brands like Glenfiddich, Hendrick’s Gin, the BBC, Radisson and Stena Line), Colleen looks after all things websites, SEO, content, analytics and strategy. Colleen has trained digital marketing to individuals aged 18-70 on behalf of various clients, charities and organisations, including the Princes Trust and Liverpool City Council.

“I left the world of global digital marketing to work with local businesses because I’d much rather help small independents make money vs soulless, multi-billion pound corporations!”.

ALANA REID

With 6 years of digital marketing experience (4 of those years with big brands like Old El Paso, Häagen-Dazs, Betty Crocker and Tesco Bank) Alana heads up social media, branding and content. She’ll show you how to make your brand really work hard for you on social media. Alana has also trained digital marketing to individuals from all backgrounds on behalf of the Department of Education and the Princes Trust. She has a keen interest in making course material accessible to all learners, particularly those with dyslexia and autism.

“For me, working with small businesses and teaching them how to create an online presence that catches their customers’ eye is what gets me out of bed in the morning!”

Colleen: “She’s lying, she’s always late.”

(Before you ask, yes we’re sisters!)

“Alana is an incredibly knowledgeable and talented digital marketing professional, as well as an engaging and competent educator. As her student on the Digital Marketing course, I was grateful for the sense of humour she brought along with a consistent and friendly approach to every session. I was also impressed by her ability to make whatever content sound exciting and relatable.”

How much is it?

add 60DUNF to checkout for 60% off

Our 12 week course is usually £1850 but with 60DUNF is only £740. As this is our first local course, we want to generate case studies of how much impact our course has on your business. For that reason, this first course in Fife is 60% off. This is a one-time offer and the course will be at the full price listed below for all future dates. Spaces are extremely limited so take advantage!

Cost

£1850

£740

 with coupon code 60DUNF

Or in other words, £62/week.

Think about what £62 per week looks like in your business.

Is it one haircut? An afternoon rush? Three sales? A client meeting?

Whatever it looks like to you, think about the increase in customers and revenue you’ll achieve if you’re absolutely killing it in every aspect of your marketing every week for the lifetime of your business.

If you commit to the course and implement your learnings, this investment WILL pay off for your business. Can you afford not to invest in your business?

Pay in full or in 3 equal instalments at no extra cost 

Frequently Asked Questions

Is this course for me...?

This course is for ALL types of small/medium businesses in Fife & surrounding areas who want to learn how to market their own business. No more relying on marketing agencies, no more paying people who promise the world but never deliver. This is your opportunity to take control of your own marketing. You don’t have to be tech savvy, everything is explained in plain English in a way that even yer granny could understand!

Why this course over others?

There are other marketing courses out there – lots of them! The difference with our course is the hands-on support. We’re not just talking at you, we’re teaching you and actually helping you apply it to your business. There are 6 days between each module and our support call so we can address your questions after you digest it.  You also have a group of local study buddies in the form of your classmates and an online support forum on top of all of that!

We’re not just generic trainers who have been taught course material to teach to you – we’ve been on the frontline in marketing for a combined 15 years. From one-man bands to the biggest global brands, we’ve done it all.

Could Business Gateway fund my place?

We’ve spoken to Business Gateway and this course may be funded as part of the workforce upskilling grants. This is a case-by-case basis though and depends on what support you’ve had to date. Speak to Business Gateway if you’re interested.

 

What if I'm not local to the area?

We’ll only be meeting in person once at the very end of the course so as long as you’re local enough to come to that lesson, you might still want to sign up. If you’re not local to the area we’re running the course, email us and let us know where you are! No location is out of reach – we want even the most remote communities to upskill. With enough interest, we’ll gladly run a course in your area. Contact us on [email protected]

How long does the course take to complete?

The course is a 12 week course starting on the 2nd of August 2023. You need to commit 2 hours per week for our live training call and an extra hour for completing your workbook and asking any questions needed.

Seen ‘learn marketing in a day’ type courses? There’s no point rushing through content as it’ll quite literally go in one ear and come out the other. You’ll leave completely overwhelmed and won’t implement a single bit of it. Marketing is a hands-on skill, learning just the theory isn’t enough!

What if I miss a session?

All live calls will be recorded and sent to you so if you can’t make one on the day, don’t worry! You can catch up in your own time.

Can my business partner/team member join too?

Our prices are per head but if you’re from the same organisation, get in touch and we’ll see what we can do.

What is the Scunnered Digital Academy community?

As part of your course, you’ll also be added to our community – a dedicated platform where you can share your marketing wins, ask your marketing questions and generally chat to your peers on the course (and us!). It’s a Facebook-like interface so you’ll be familiar with it.

I have another question

No problem, just drop us an email at [email protected]

“I was lucky to have Colleen as our tutor during an 8 week digital marketing course. Colleen has a natural ability to share her knowledge of a broad mix of digital marketing, in a no-nonsense and engaging way, I was always eager to learn more! She is an amazing teacher and helped me believe in myself more.”

OUR FIFE MARKETING COURSE STARTS IN...

Day(s)

:

Hour(s)

:

Minute(s)

:

Second(s)

Cost

add 60DUNF to checkout for 60% off

Our 12 week course is usually £1850 but with 60DUNF is only £740. As this is our first local course, we want to generate case studies of how much impact our course has on your business. For that reason, this first course in Fife is 60% off. This is a one-time offer and the course will be at the full price listed below for all future dates. Spaces are extremely limited so take advantage!

£1850

£740

 with coupon code 60DUNF

Or in other words, £62/week.

Think about what £62 per week looks like in your business. Is it one haircut? An afternoon rush? Three sales? A client meeting?

Whatever it looks like to you, think about the increase in customers and revenue you’ll achieve if you’re absolutely killing it in every aspect of your marketing every week for the lifetime of your business.

If you commit to the course and implement your learnings, this investment WILL pay off for your business. Can you afford not to invest in your business?

Pay in full or in 3 equal instalments at no extra cost 

Frequently Asked Questions

Is this course for me...?

This course is for ALL types of small/medium businesses in FIFE & surrounding areas who want to learn how to market their own business. No more relying on marketing agencies, no more paying people who promise the world but never deliver. This is your opportunity to take control of your own marketing. You don’t have to be tech savvy, everything is explained in plain English in a way that even yer granny could understand!

Why this course over others?

There are other marketing courses out there – lots of them! The difference with our course is the hands-on support. We’re not just talking at you, we’re teaching you and actually helping you apply it to your business. There are 6 days between each module and our support call so we can address your questions after you digest it.  You also have a group of local study buddies in the form of your classmates and an online support forum on top of all of that!

We’re not just generic trainers who have been taught course material to teach to you – we’ve been on the frontline in marketing for a combined 15 years. From one-man bands to the biggest global brands, we’ve done it all.

Could Business Gateway fund my place?

We’ve spoken to Business Gateway and this course may be funded as part of the workforce upskilling grants. This is a case-by-case basis though and depends on what support you’ve had to date. Speak to Business Gateway if you’re interested.

 

What if I'm not local to the area?

We’ll only be meeting in person once at the very end of the course so as long as you’re local enough to come to that lesson, you might still want to sign up. If you’re not local to the area we’re running the course, email us and let us know where you are! No location is out of reach – we want even the most remote communities to upskill. With enough interest, we’ll gladly run a course in your area. Contact us on [email protected]

How long does the course take to complete?

The course is a 12 week course starting on the 2nd of August 2023. You need to commit 2 hours per week for our live training call and an extra hour for completing your workbook and asking any questions needed.

Seen ‘learn marketing in a day’ type courses? There’s no point rushing through content as it’ll quite literally go in one ear and come out the other. You’ll leave completely overwhelmed and won’t implement a single bit of it. Marketing is a hands-on skill, learning just the theory isn’t enough!

What if I miss a session?

All live calls will be recorded and sent to you so if you can’t make one on the day, don’t worry! You can catch up in your own time.

Can my business partner/team member join too?

Our prices are per head but if you’re from the same organisation, get in touch and we’ll see what we can do.

What is the Scunnered Digital Academy community?

As part of your course, you’ll also be added to our community – a dedicated platform where you can share your marketing wins, ask your marketing questions and generally chat to your peers on the course (and us!). It’s a Facebook-like interface so you’ll be familiar with it.

I have another question

No problem, just drop us an email at [email protected]

“I was lucky to have Colleen as our tutor during an 8 week digital marketing course. Colleen has a natural ability to share her knowledge of a broad mix of digital marketing, in a no-nonsense and engaging way, I was always eager to learn more! She is an amazing teacher and helped me believe in myself more.”

OUR FIFE MARKETING COURSE STARTS IN...

Day(s)

:

Hour(s)

:

Minute(s)

:

Second(s)

Go from bloody scunnered to nailing it with our 12 week digital marketing course

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